What makes a good maturity model in marketing?

The notion of capability development is essential to the modern marketing organization. Many marketing leaders ask themselves how to develop their capabilities as an organization and generate more positive outcomes. This is where maturity models can help. In this episode, Scott and Frans discuss how maturity models show, in a structured way, which disciplines to develop.

Speaker

Frans Riemersma

Frans Riemersma is a marketer, developer, consultant, vice president of R&D, researcher, and author. For two decades, Frans has been designing marketing technology stacks for companies including HP, Adidas, Audi, Basf, Unilever, Philips, AbnAmro, IKEA, Standard Bank, Carlsberg, Volvo, HP, and MediaSaturn.

Speaker

Scott Brinker

ChiefMartec

Scott has been analyzing marketing technology for more than a decade. He publishes the chiefmartec.com blog, co-founded the MarTech conference, and wrote the best-selling book Hacking Marketing. He is VP platform ecosystem at HubSpot and was previously the co-founder of ion interactive. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT.

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