Marcel Duy, Product Director, Digital Business Planning at IKEA
There are over 12 million people on LinkedIn whose job titles specify “marketing operations.” Compared to well-known job titles like “digital marketing” (12.5 million) or “online marketing” (9.8 million), that isn’t a small group. With businesses becoming increasingly digital, the need for a marketing ops function increases.
Hear more about the three marketing ops functions from Scott Brinker and Frans Riemersma.
Frans Riemersma has over two decades of experience under his belt, from consulting, to research, to marketing. Marketing technology is Frans’ playground. For over decade he has been designing marketing technology stacks for companies like HP, Adidas, Audi, Basf, Unilever, Philips, AbnAmro, IKEA, Standard Bank, Carlsberg, Volvo, HP and MediaSaturn.
Scott has been analyzing marketing technology for more than a decade. He publishes the chiefmartec.com blog, co-founded the MarTech conference, and wrote the best-selling book Hacking Marketing. He is VP platform ecosystem at HubSpot and was previously the co-founder of ion interactive. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT.