What are the most common pitfalls in martech stack implementation? Offering tips for a fast, easy, and efficient marketing software rollout, Frans Riemersma talks with Ralf Strauss to go over the most important things to focus on before you begin your implementation.
Frans Riemersma has over two decades of experience under his belt, from consulting, to research, to marketing. Marketing technology is Frans’ playground. For over decade he has been designing marketing technology stacks for companies like HP, Adidas, Audi, Basf, Unilever, Philips, AbnAmro, IKEA, Standard Bank, Carlsberg, Volvo, HP and MediaSaturn.
Data is at the basis of all the sophisticated marketing tactics you can…
More than 87% of marketing teams say they are not able to measure…
Vaughan's last position enabled him to see current B2B marketing challenges, how that puts extra pressure on CMOs, and how that has a rippling effect on marketing operations and martech.
Unlike other departments, marketing is not really familiar with playbooks. But it definitely helps bring discipline to a team by describing all the important definitions and processes.