With host Darrell Alfonso
What are the most common pitfalls in martech stack implementation? Offering tips for a fast, easy, and efficient marketing software rollout, Frans Riemersma talks with Ralf Strauss to go over the most important things to focus on before you begin your implementation.
Speaker
Frans Riemersma has over two decades of experience under his belt, from consulting, to research, to marketing. Marketing technology is Frans’ playground. For over decade he has been designing marketing technology stacks for companies like HP, Adidas, Audi, Basf, Unilever, Philips, AbnAmro, IKEA, Standard Bank, Carlsberg, Volvo, HP and MediaSaturn.