Finance skills are often overlooked in the marketing operations role. In this podcast, Frans Riemersma talks with Informa Markets’ Michael Hartmann, who heads up marketing ops but has a background in finance. Learn more about the importance of finance knowledge, in addition to more commonly seen skills, to the success of those in the role.
Frans Riemersma has over two decades of experience under his belt, from consulting, to research, to marketing. Marketing technology is Frans’ playground. For over decade he has been designing marketing technology stacks for companies like HP, Adidas, Audi, Basf, Unilever, Philips, AbnAmro, IKEA, Standard Bank, Carlsberg, Volvo, HP and MediaSaturn.
A revenue operations leader with more than 25 years of marketing experience, Michael Hartmann leads the marketing operations/optimization and digital marketing team that supports Informa Markets’ fashion portfolio.
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Unlike other departments, marketing is not really familiar with playbooks. But it definitely helps bring discipline to a team by describing all the important definitions and processes.