Marketing ops is here to stay.
Nearly 50% of marketers surveyed have a marketing operations leader on at least one team.
In this episode of Marketing Ops Now, we talk about why marketing ops has entered the top three of CMOs’ priorities, based on a yearly survey conducted by Gartner.
Frans Riemersma is a marketer, developer, consultant, vice president of R&D, researcher, and author. For two decades, Frans has been designing marketing technology stacks for companies including HP, Adidas, Audi, Basf, Unilever, Philips, AbnAmro, IKEA, Standard Bank, Carlsberg, Volvo, HP, and MediaSaturn.
Scott has been analyzing marketing technology for more than a decade. He publishes the chiefmartec.com blog, co-founded the MarTech conference, and wrote the best-selling book Hacking Marketing. He is VP platform ecosystem at HubSpot and was previously the co-founder of ion interactive. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT.