How Hitachi Vantara Tracks Return on Intent with Allocadia


What I inherited was a set of spreadsheets, and a process that relied on asking people what they were going to plan for the next twelve months, which was not reasonable… our planning process is very different now.

Jeremie Audran, Director of Global Marketing Operations at Hitachi Vantara

Jeremie Audran, Director of Global Marketing Operations at Hitachi Vantara, talks about how Allocadia helped completely revamp their planning process and accurately measure return on intent to make plans and budgets even more strategic.

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Allocadia’s Run Marketing Platform gives marketers the confidence to know where to invest their next dollar. The recognized leader in Marketing Performance Management (MPM), Allocadia enables marketers to plan strategically, invest with purpose, measure the performance of their activities, and ultimately maximize marketing’s impact on the business. This gives marketers the ability to drive greater performance, increase ROI and improve alignment with corporate goals. Companies like VMware, GE Healthcare, Box and Charles Schwab manage more than $25 billion marketing dollars within Allocadia, which enables them to save up to 40% of the time they spend on budgeting and planning as well as double their pipeline-to-spend ratio and ROI. Learn how your team can start running marketing at

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