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How Investment Visibility Transformed Digital Marketing at Land O’ Lakes

Kirsten Salmanowicz, Digital Marketing Platform Manager at Land O’ Lakes, shares how Uptempo’s…

How to Align Marketing Spend with Finance

Finance can be a powerful ally for marketing. And in volatile markets, it’s…

How To Balance Marketing Plans & What If Scenarios

Pivoting plans is a regular occurrence these days. Learn how to use scenario…

How to Set & Track Goals for Connected Marketing Planning

Learn how to connect marketing plans to your company’s strategic goals so you…

Measuring the Integrity of your Marketing Plan

Learn how you can leverage performance and ROI data to make better marketing…

CMO Beth: Beth’s marketing budget allocation is all guesswork, and the CFO isn’t impressed

Beth’s marketing team just needs a little more budget to hit their targets. But when she goes to the CFO, the conversation quickly turns into an embarrassing and potentially career-ending interaction.

CMO Beth: Beth’s nightmare marketing campaign planning session

Beth’s marketing campaign planning session goes sideways when she learns everyone is working off different versions of the plan.

CMO Beth: Is one marketing operations platform a pipe dream for Beth?

Beth dreams of having one view of her marketing operations. But building it internally is quickly becoming a nightmare.

CMO Beth: Beth has two days to change her marketing budget strategy—can she make the cut?

Beth is caught off guard when her CFO’s marketing budget strategy is to cut everything and ride out the downturn. What will Beth do?

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