CMO Beth: Beth’s marketing budget allocation is all guesswork, and the CFO isn’t impressed

Name: CMO Beth: Marketing budget allocation all guesswork?
Uploaded: 2022-11-02T20:00:00+00:00
Description: Beth’s marketing team just needs a little more budget to hit their targets. But when she goes to the CFO, the conversation quickly turns into an embarrassing and potentially career-ending interaction.

Beth’s marketing team just needs a little more budget to hit their targets. But when she goes to the CFO, the conversation quickly turns into an embarrassing and potentially career-ending interaction.

CMO Beth: Beth’s marketing budget allocation is all guesswork, and the CFO isn’t impressed

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