Beth’s marketing team just needs a little more budget to hit their targets. But when she goes to the CFO, the conversation quickly turns into an embarrassing and potentially career-ending interaction.
Marketing reporting is always a scramble to find all the right spreadsheets. Will Beth be ready for the board meeting?
David Schermbeck, Business Analyst at Red Hat, talks about Allocadia helps his company run marketing better by giving marketers more time to do marketing.