How Equinix Established Collaborative Financial Planning in a Marketers’ Language

Sean Hiss, Director of Marketing Operations at Equinix, talks about how Allocadia gives his team one platform to do collaborative financial planning in a marketers’ language, plus have real-time reporting and visibility across their global organization.

See Also:

  • Sean’s advice to marketers on how they can #RunMarketingBetter
  • Sean’s 4 Tips on Measuring What Matters from an Expert Marketer’s POV

Allocadia’s Run Marketing Platform gives marketers the confidence to know where to invest their next dollar. The recognized leader in Marketing Performance Management (MPM), Allocadia enables marketers to plan strategically, invest with purpose, measure the performance of their activities, and ultimately maximize marketing’s impact on the business. This gives marketers the ability to drive greater performance, increase ROI and improve alignment with corporate goals. Companies like VMware, GE Healthcare, Box and Charles Schwab manage more than $25 billion marketing dollars within Allocadia, which enables them to save up to 40% of the time they spend on budgeting and planning as well as double their pipeline-to-spend ratio and ROI. Learn how your team can start running marketing at

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