Basecamp to Everest – Journeys to ROI, with Lori West

Measuring ROI isn’t a one-size-fits-all approach. Each marketing organization’s journey to measuring, understanding, and ultimately acting on ROI data is unique. But there is one constant: we all want a clear vantage point that allows us to understand our marketing ROI and better plan for the journey ahead. We spoke with two customers to get their insights into how to conquer the challenges of measuring ROI. Watch the on-demand video to learn how marketing leaders at Genpact and Visier are tackling ROI measurements and what they’ve learned along the road.