CMO Beth: Is one marketing operations platform a pipe dream for Beth?

Name: CMO Beth: Is one view of marketing operations a dream?
Uploaded: 2022-11-04T20:00:00+00:00
Description: Beth dreams of having one view of her marketing operations. But building it internally is quickly becoming a nightmare.

Beth dreams of having one view of her marketing operations. But building it internally is quickly becoming a nightmare.

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.diamond-soild-bottom-left:before{content:"";background-image:url("https://www.uptempo.io/nitropack_static/aqkIHCaAEuYcoCiCggMjqifmLLGFqZek/assets/images/optimized/rev-aadf795/www.uptempo.io/wp-content/uploads/2022/12/Diamond-02-for-Image-02.svg");position:absolute;background-repeat:no-repeat;width:16px;height:50px;right:6px;top:35px;}.page-id-6022 .tps-content-section.squared-pingpong .diamond-bottom-left:before{content:"";background-image:url("https://www.uptempo.io/nitropack_static/aqkIHCaAEuYcoCiCggMjqifmLLGFqZek/assets/images/optimized/rev-aadf795/www.uptempo.io/wp-content/uploads/2022/12/Diamond-02-for-Image-02.svg");width:15px;height:22px;top:35px;position:absolute;right:19px;background-repeat:no-repeat;z-index:1;}.page-id-6022 .tps-content-section.squared-image .squared-image-wrapper{position:absolute;left:-60px;top:15px;width:40px;}@media only screen and (max-width: 767px){.page-id-6022 .tps-content-section.squared-image .squared-image-wrapper{position:absolute !important;left:-2px !important;top:-15px !important;width:24px !important;}}@media only screen and (max-width: 1200px){.page-id-6022 .tps-content-section.squared-image .squared-image-wrapper{position:relative;left:-2px;top:-15px;width:50px;}}@media only screen and (max-width: 781px){.page-id-6022 .tps-logo-parade.scrolling-logos-on.header-top{padding:4rem 0;}.page-id-6022 .tps-content-section.squared-pingpong .diamond-bottom-left-left:after{width:42px;left:-33px;}.page-id-6022 .tps-content-section.squared-pingpong .diamond-bottom-center:before{left:107px;}.page-id-6022 .tps-content-section.squared-pingpong .diamond-soild-bottom-left:before{left:238px;}.page-id-6022 .tps-content-section.squared-pingpong .diamond-bottom-right:after{left:170px;}.page-id-6022 .tps-content-section.squared-pingpong .diamond-bottom-left:before{left:242px;}}.page-id-6022 .dd-testimonial-section.redesigned-style.full-width .dd-testimonial-card .card .dd-testimonial-card-item{padding:1rem 0;}@media only screen and (min-width: 768px) and (max-width: 991px){.page-id-6022 .dd-testimonial-section.redesigned-style .dd-testimonial-cta{margin-top:-24px;left:-32px;}}@media print, screen and (min-width: 64em){.page-id-6022 .tps-billboard-content{max-width:38.5rem;}}@media only screen and (max-width: 1023px){.page-id-6022 .financial-service-home-banner .tps-billboard-image img{margin-top:80px;}}@media only screen and (max-width: 1023px){.page-id-632 .tps-content-section-inner-content br{display:block;}}.tps-nav-main-desktop .dropdown.menu>li.is-dropdown-submenu-parent>a:after{display:none;}@media only screen and (min-width: 768px) and (max-width: 1070px){.tps-nav-main-desktop .dropdown.menu>li.is-dropdown-submenu-parent>a{padding-right:5px;margin-left:1.11rem;margin-right:1.1rem;}}.login-cta{padding:8px 15px !important;}.sideblock-item-wrapper{display:flex;flex-direction:row;border-radius:10px;align-items:center;}.tps-nav-main-desktop .dropdown.menu>li.list-side-block-with-two-col-cards .tps-nav-main-subitem:first-child .sideblock-item-wrapper .side-block-image{width:100%;display:block;position:relative;overflow:hidden;}.sideblock-item-wrapper img{text-align:center;}@media only screen and (min-width: 1024px){.tps-nav-main-desktop .dropdown.menu>li.list-side-block-with-one-col-cards.resource-bg .has-side-block .has-sibling-sideblock li{line-height:.8;}.tps-nav-main-desktop .dropdown.menu>li.list-side-block-with-one-col-cards .has-side-block .has-sibling-sideblock li.tps-nav-main-subitem:nth-child(2),.tps-nav-main-desktop .dropdown.menu>li.list-side-block-with-one-col-cards .has-side-block .has-sibling-sideblock li.tps-nav-main-subitem:nth-child(3),.tps-nav-main-desktop .dropdown.menu>li.list-side-block-with-one-col-cards .has-side-block .has-sibling-sideblock li.tps-nav-main-subitem:nth-child(4){padding-top:0 !important;}.list-side-block-with-two-col-cards.two-column-links .tps-nav-main-desktop-parent-title.is-submenu-item.is-dropdown-submenu-item{margin-bottom:25px !important;}.tps-nav-main-desktop .dropdown.menu>li.list-side-block-with-one-col-cards.two-column-links .has-side-block .has-sibling-sideblock li:nth-child(2){padding-top:0 !important;}.tps-nav-main-desktop .dropdown.menu>li.list-side-block-with-one-col-cards .has-side-block .has-sibling-sideblock li{margin-bottom:0 !important;}}@media only screen and (min-width: 1300px){.tps-nav-main-desktop .dropdown.menu>li.list-side-block-with-one-col-cards.two-column-links:not(.resource-bg) .tps-nav-main-subitem .sideblock-item-wrapper .side-block-content{padding:20px 30px !important;}}@media only screen and (min-width: 1024px){.has-side-block.js-dropdown-active{padding:0px !important;position:absolute !important;display:block !important;overflow-y:auto !important;overflow-x:hidden;max-height:100vh;}.has-side-block.js-dropdown-active > li{position:relative !important;display:flex !important;align-items:flex-start;padding-top:29px !important;padding-bottom:57px !important;}.has-side-block.js-dropdown-active > li > ul{display:grid !important;position:unset !important;top:unset !important;left:unset !important;box-shadow:unset !important;}.has-side-block.js-dropdown-active > li > ul.sideblock{width:25.87% !important;padding:0px !important;}.has-side-block.js-dropdown-active > li > ul.has-sibling-sideblock{width:73.79% !important;}.has-side-block.js-dropdown-active > li > ul.sideblock{display:block !important;}}@media only screen and (max-width: 1023px){.has-side-block.is-active > li > ul{display:block !important;}}.is-dropdown-submenu-parent.list-side-block-with-one-col-cards ul.dropdown li:first-child ul li:nth-child(2){grid-column:unset !important;}.tps-nav-main-desktop ul.dropdown li:first-child ul li:nth-child(3n-1){padding-left:0 !important;}.tps-nav-main-desktop .dropdown.menu>li.list-side-block-with-two-col-cards .tps-nav-main-subitem:nth-child(2) .sideblock-item-wrapper{background-color:#8452ff;}.tps-nav-main-desktop .dropdown.menu>li.list-side-block-with-one-col-cards.two-column-links .has-side-block .sideblock-item-wrapper .side-block-content .side-block-item{font-size:23px;margin-bottom:9px;}.tps-nav-main-desktop .dropdown.menu>li>ul.is-dropdown-submenu.has-sibling-sideblock .tps-nav-main-subitem a{position:relative;top:0px;}@media only screen and (max-width: 1023px){.list-login-cta{padding:1rem 2rem !important;}}@media only screen and (min-width: 1023px) and (max-width: 1199px){.tps-nav-main-desktop .dropdown.menu>li>ul.is-dropdown-submenu.has-sibling-sideblock li.tps-nav-main-subitem,.tps-nav-main-desktop .dropdown.menu>li.list-side-block-with-one-col-cards.two-column-links .has-side-block .has-sibling-sideblock .inner-sub-menu.top-gray-bg{padding:20px !important;}.tps-nav-main-desktop .dropdown.menu>li.list-side-block-with-one-col-cards.two-column-links .has-side-block .has-sibling-sideblock li:nth-child(2),.tps-nav-main-desktop .dropdown.menu>li.list-side-block-with-one-col-cards.two-column-links .has-side-block .has-sibling-sideblock li:nth-child(4){padding-right:50px !important;}.tps-nav-main-desktop .dropdown.menu>li.list-side-block-with-two-col-cards .sideblock-item-wrapper .side-block-content .side-block-item{font-size:18px !important;}}.list-links-three-col-full-width ul li:first-child.tps-nav-main-desktop-parent-title{margin-bottom:20px !important;}@media only screen and (max-width: 767px){.tps-nav-main-mobile .has-side-block .sideblock li:first-child .sideblock-item-wrapper{background-size:761%;background-position-y:-351px;background-position-x:center;}}@media only screen and (min-width: 1024px) and (max-width: 1135px){.tps-nav-main-desktop .dropdown.menu>li.is-dropdown-submenu-parent>a{margin-left:5px;margin-right:0px;}}.tps-nav-main-desktop .dropdown.menu>li>ul.is-dropdown-submenu .tps-nav-main-desktop-parent-title{visibility:hidden;margin:0 !important;padding:0;margin-bottom:-14px !important;}.tps-nav-main-desktop .dropdown.menu>li.list-side-block-with-one-col-cards .has-side-block .has-sibling-sideblock li:nth-child(2) a,.tps-nav-main-desktop .dropdown.menu>li.list-side-block-with-one-col-cards.two-column-links .has-side-block .has-sibling-sideblock .inner-sub-menu.top-gray-bg li.tps-nav-main-subitem:not(:first-child) a,.tps-nav-main-desktop .dropdown.menu>li.list-side-block-with-one-col-cards.two-column-links .has-side-block .has-sibling-sideblock .inner-sub-menu.top-gray-bg.list-with-two-cols li:first-child a,.tps-nav-main-desktop .dropdown.menu>li.list-side-block-with-one-col-cards.two-column-links .has-side-block .has-sibling-sideblock .inner-sub-menu.top-gray-bg li:first-child a{font-size:18px !important;}.tps-nav-main-desktop .dropdown.menu>li.list-side-block-with-one-col-cards .sideblock-item-wrapper .side-block-content{padding:20px 30px !important;}.tps-nav-main-desktop .dropdown.menu>li>ul.is-dropdown-submenu .tps-nav-main-subitem.green-bg-bottom-left,.tps-nav-main-desktop .dropdown.menu>li>ul.is-dropdown-submenu .tps-nav-main-subitem.green-bg-bottom-right{margin-bottom:15px !important;}.tps-nav-main-desktop .dropdown.menu>li>ul.is-dropdown-submenu .tps-nav-main-subitem.green-bg-bottom-left,.tps-nav-main-desktop .dropdown.menu>li>ul.is-dropdown-submenu .tps-nav-main-subitem.green-bg-bottom-right{padding-bottom:30px;}.tps-nav-main-desktop .dropdown.menu>li.list-side-block-with-one-col-cards.two-column-links .has-side-block .has-sibling-sideblock .inner-sub-menu.top-gray-bg.list-with-two-cols li.top-gray-bg.list-with-two-cols a,.tps-nav-main-desktop .dropdown.menu>li.list-side-block-with-one-col-cards.two-column-links .has-side-block .has-sibling-sideblock .inner-sub-menu.top-gray-bg li:first-child a{color:#000 !important;cursor:auto;}.tps-nav-main-desktop .dropdown.menu>li.list-side-block-with-one-col-cards.two-column-links .has-side-block .has-sibling-sideblock .inner-sub-menu.top-gray-bg.list-with-two-cols li a{color:#8452ff !important;}.tps-nav-main-desktop .dropdown.menu>li.list-side-block-with-one-col-cards .sideblock-item-wrapper .side-block-content .side-block-item:hover,.tps-nav-main-desktop .dropdown.menu>li.list-side-block-with-two-col-cards .tps-nav-main-subitem:first-child .sideblock-item-wrapper .side-block-content .side-block-item:hover{color:#fff !important;font-weight:600;}.underline-on-hover:hover{text-decoration:underline;}.green-text{color:#cbed69 !important;}.tps-nav-main-desktop .dropdown.menu>li.list-side-block-with-two-col-cards .sideblock.submenu{align-self:stretch;}@media only screen and (max-width: 1023px){.tps-nav-main-mobile .accordion-menu.menu li ul li.is-accordion-submenu-parent.has-submenu-toggle:last-child{margin-bottom:0;}.tps-nav-main-mobile .accordion-menu.menu .nested.is-accordion-submenu .tps-nav-main-subitem:first-child a.has-arrow:after{top:5px !important;}}a:not(.wp-element-button){text-decoration:unset;}@media only screen and (min-width:768px){.tps-nav-main-desktop .dropdown.menu>li.list-side-block-with-two-col-cards.about .sideblock.submenu{min-height:343px;}}@media only screen and (min-width: 1023px) and (max-width: 1199px){.tps-nav-main-desktop .dropdown.menu>li>ul.is-dropdown-submenu.has-sibling-sideblock li.tps-nav-main-subitem,.tps-nav-main-desktop .dropdown.menu>li.list-side-block-with-one-col-cards.two-column-links .has-side-block .has-sibling-sideblock .inner-sub-menu.top-gray-bg{padding:0px !important;}}.underline-on-hover:hover{text-decoration:underline;}.green-text{color:#cbed69 !important;}.search-container .date-search{display:none;}@media only screen and (min-width: 1024px){.search .search-container [type=month]{margin-bottom:0;padding:10px;width:150px;}}@media only screen and (max-width: 1023px){.search .search-container .date-search [type=month]{margin-bottom:20px;padding:10px;width:50%;}}.is-wpml-de li.mn_pt_fn{grid-column:1/6;pointer-events:none;margin-bottom:.5rem !important;}.is-wpml-de li.mn_pt_fn a{font-weight:400 !important;}.is-wpml-de .tps-nav-main > .menu.dropdown > li:nth-of-type(2) > .menu.submenu{grid-template-columns:1fr 1fr 1fr 1fr;padding-right:20rem;}.safari .tps-post-grid-cards-items-item-thumbnail{margin-top:-1px;}.safari .resource-search-block .tps-resource-search-cards-form-item .search-icon [type="text"]:focus{border:unset;outline:unset;}.safari .resource-search-block .tps-resource-search-cards-form-item .search-icon .search-cta{background-color:#cbed69;}.quote-card-container .quote-card{background-color:#8452ff;border-radius:8px;padding:25px;}.quote-card-container .quote-content{color:#fff;margin-bottom:20px;}.quote-card-container .quote-author .logo{width:25%;}.quote-card-container .quote-author .info{width:75%;padding-left:20px;}.quote-card-container .quote-author p{margin-bottom:0;}.quote-card-section .tps-content-section-inner-content{padding-left:0;}.quote-card-section .quote-card-container .wp-block-column{display:flex;}.quote-card-container .dd-testimonial-card-qoute-job-title{font-size:15px;}@media only screen and (min-width: 768px){.wp-block-column:nth-child(2) .quote-author .logo img,.wp-block-column:nth-child(3) .quote-author .logo img{max-width:60px;}}.quote-card .quote-content.german q{quotes:"„" "“";}.quote-card .quote-content.german q:before{position:relative;top:-20px;}.quote-card-container .quote-card{display:flex;flex-direction:column;}.quote-card-container .quote-card .quote-content{flex-grow:1;}.quote-card-container .quote-card .quote-author{min-height:50px;}.quote-card .quote-content q:before{font-size:40px;line-height:45px;color:#cbed69;}.quote-card .quote-content q:after{font-size:20px;line-height:20px;color:#cbed69;}.quote-card-container .quote-card .quote-content.german q:after{font-size:40px;line-height:0px;position:relative;bottom:-10px;left:5px;}.quote-card-container .quote-card .quote-content q:after{font-size:40px;line-height:0px;position:relative;top:12px;left:2px;}#demo-form.ship-it-hubspot-form,#solarwinds-form.ship-it-hubspot-form,.ship-it-hubspot-form.tps-form-hubspot{background-image:linear-gradient(to right,#5724ed 30%,#9a7dff 82%);}.ship-it-hubspot-form .tps-form-hubspot-sidebar{background-color:transparent !important;}.ship-it-hubspot-form.new-form-style h1{font-weight:400;}.ship-it-logo-parade.tps-logo-parade.scrolling-logos-on{background-color:#f1f1f1;}@media only screen and (max-width: 1023px){.ship-it-hubspot-form .tps-form-hubspot-sidebar-text img{width:100%;}.ship-it-logo-parade.tps-logo-parade.scrolling-logos-on.header-bottom{padding:2.875rem 0;}}.ship-it-hubspot-form .form-text-area a.email,.ship-it-hubspot-form .form-text-area a.number{font-size:26px;display:block;}.ship-it-hubspot-form .form-text-area a.email{margin-bottom:0;}.ship-it-hubspot-form .form-text-area a{color:#6126ef;}.ship-it-hubspot-form .form-text-area{margin-bottom:50px;}.ship-it-hubspot-form .tps-form-hubspot-sidebar-text img{box-shadow:4px 5px 8px 4px rgba(33,5,50,.48);}.ship-it-hubspot-form .hbspt-form .hs-form .hs-submit .hs-button{color:#5900e7;}.ship-it-hubspot-form .tps-form-hubspot-form-header{font-weight:500;text-align:center;}.ship-it-hubspot-form .form-text-area{margin-bottom:0px;padding-top:10px !important;}.ship-it-hubspot-form.tps-form-hubspot.new-form-style .tps-form-hubspot-form{background-color:white;margin:2.5rem 2rem;padding:41px 35px;border-radius:8px;box-shadow:rgba(0,0,0,24%) 0px 3px 8px;}@media only screen and (min-width: 1024px){.ship-it-hubspot-form.new-form-style h2{margin-bottom:30px;}.ship-it-logo-parade.tps-logo-parade.scrolling-logos-on.header-bottom{padding:4.75rem 0 4.75rem;}.ship-it-hubspot-form.new-form-style .tps-form-hubspot-sidebar{padding:2.1em 0 1.875rem 3.125rem;}.ship-it-hubspot-form.new-form-style .tps-form-hubspot-sidebar .tps-form-hubspot-sidebar-text{padding-right:20px;}.ship-it-hubspot-form .tps-form-hubspot-form-header{font-size:20px;line-height:1.4;margin-bottom:20px;}.ship-it-hubspot-form.tps-form-hubspot.new-form-style .hbspt-form .hs-form .hs-submit{margin-top:10px;}.ship-it-hubspot-form.tps-form-hubspot.new-form-style .legal-consent-container{margin-top:0px;}.ship-it-logo-parade.tps-logo-parade{padding:2rem 0 4rem 0;}.ship-it-hubspot-form.tps-form-hubspot.new-form-style .tps-form-hubspot-form{margin:3rem 5rem 1.875rem 3rem;}.ship-it-hubspot-form.tps-form-hubspot.new-form-style .hbspt-form .hs-form .hs-form-field>div.input textarea.hs-input{height:100px;}}@media print, screen and (min-width: 768px){.ship-it-hubspot-form .tps-form-hubspot-form-header{margin-left:.6875rem;margin-right:.6875rem;}}@media print, screen and (max-width: 480px){.ship-it-hubspot-form.tps-form-hubspot.new-form-style .tps-form-hubspot-form{padding:25px;}.ship-it-hubspot-form .form-text-area a.email,.ship-it-hubspot-form .form-text-area a.number{font-size:24px;}}@media print, screen and (min-width: 64em){.ship-it-hubspot-form{padding:19px 0;}.ship-it-hubspot-form .form-para{font-size:20px;padding-top:30px;}.quote-card-section.ship-it-demo{padding-top:5rem;padding-bottom:5rem;}}.ship-it-hubspot-form.new-form-style.video-alignment .tps-form-hubspot-sidebar-text h1{order:1;}.ship-it-hubspot-form.new-form-style.video-alignment .tps-form-hubspot-sidebar-text h2{order:2;}.ship-it-hubspot-form.new-form-style.video-alignment .tps-form-hubspot-sidebar-text video{order:3;width:100%;}.ship-it-hubspot-form.new-form-style.video-alignment .tps-form-hubspot-sidebar-text p{order:4;}.ship-it-hubspot-form.new-form-style.video-alignment .tps-form-hubspot-sidebar-text{display:flex;flex-direction:column;}.border-radius-100{border-radius:100%;}.post .small-card .grid-container{max-width:38rem;}.post .small-card 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