Everyone at the Table: Microsoft’s Unified Approach to Performance Marketing

Speaker: Ruby Kuo, Digital Analytics – Global Demand Center, Microsoft
With the growing complexity of marketing responsibilities, it’s critical that all parts of the organization are in constant communication about process changes, program updates, reporting needs, and technology investments. Hear from Ruby Kuo on why Microsoft’s Analytics Team was the one to push for unified decision-making, the hurdles they faced, and the ultimate impact it’s had on their business.