Speaker: Ruby Kuo, Digital Analytics – Global Demand Center, MicrosoftWith the growing complexity of marketing responsibilities, it’s critical that all parts of the organization are in constant communication about process changes, program updates, reporting needs, and technology investments. Hear from Ruby Kuo on why Microsoft’s Analytics Team was the one to push for unified decision-making, the hurdles they faced, and the ultimate impact it’s had on their business.
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Watch this brief video featuring Katie Linford, a Forrester analyst and guest speaker as she shares her insights and the five trends impacting the future of marketing operations and discover:
- Which areas MOps teams focus on most in the year ahead - How to leverage greater control of your martech stack, and - Ways to drive tighter internal alignment across teams
Watch this brief video featuring Jessica Liu, a senior Forrester analyst and guest speaker as she shares her insights on:
- Where marketing processes typically break down - What’s required to ensure a consistent marketing planning and budgeting process, and - How technology can support processes and various workstreams