Kory Himmer, Senior Manager of Marketing Operations at Bitsight, talks about how Allocadia helps his company run marketing by understanding their investments and predicting outcomes better.
Allocadia’s Run Marketing Platform gives marketers the confidence to know where to invest their next dollar. The recognized leader in Marketing Performance Management (MPM), Allocadia enables marketers to plan strategically, invest with purpose, measure the performance of their activities, and ultimately maximize marketing’s impact on the business. This gives marketers the ability to drive greater performance, increase ROI and improve alignment with corporate goals. Companies like VMware, GE Healthcare, Box and Charles Schwab manage more than $25 billion marketing dollars within Allocadia, which enables them to save up to 40% of the time they spend on budgeting and planning as well as double their pipeline-to-spend ratio and ROI. Learn how your team can start running marketing at Allocadia.com
Marketing reporting is always a scramble to find all the right spreadsheets. Will Beth be ready for the board meeting?
Beth is caught off guard when her CFO’s marketing budget strategy is to cut everything and ride out the downturn. What will Beth do?