How FireEye Captures the Full Investment Picture with Allocadia

Danielle Evangelista, Marketing Operations Analyst at FireEye, talks about how being able to share a wealth of information about budget gives her the opportunity to be a trusted advisor to marketers and empower them to tell the story of their investment.

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Danielle’s advice to marketers on how they can #RunMarketingBetter

Allocadia’s Run Marketing Platform gives marketers the confidence to know where to invest their next dollar. The recognized leader in Marketing Performance Management (MPM), Allocadia enables marketers to plan strategically, invest with purpose, measure the performance of their activities, and ultimately maximize marketing’s impact on the business. This gives marketers the ability to drive greater performance, increase ROI and improve alignment with corporate goals. Companies like VMware, GE Healthcare, Box and Charles Schwab manage more than $25 billion marketing dollars within Allocadia, which enables them to save up to 40% of the time they spend on budgeting and planning as well as double their pipeline-to-spend ratio and ROI. Learn how your team can start running marketing at

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