Videos
CMO Beth: Could marketing reporting get any worse for Beth?
Marketing reporting is always a scramble to find all the right spreadsheets. Will…
CMO Beth: Beth has two days to change her marketing budget strategy—can she make the cut?
Beth is caught off guard when her CFO’s marketing budget strategy is to…
CMO Beth: Is one marketing operations platform a pipe dream for Beth?
Beth dreams of having one view of her marketing operations. But building it…
CMO Beth: Beth’s nightmare marketing campaign planning session
Beth’s marketing campaign planning session goes sideways when she learns everyone is working…
CMO Beth: Beth’s marketing budget allocation is all guesswork, and the CFO isn’t impressed
Beth’s marketing team just needs a little more budget to hit their targets.…
How Investment Visibility Transformed Digital Marketing at Land O’ Lakes
Kirsten Salmanowicz, Digital Marketing Platform Manager at Land O’ Lakes, shares how Uptempo’s…
Transparency Drives Better Decisions at NI
Helena Lewis, Chief Marketing Operations and Technology at NI (formerly National Instruments), talks about…
NI Has Better Data for Stakeholders Thanks to Allocadia
Zoe Marquardt, Marketing Investment Programs Manager at NI (formerly National Instruments), talks about…
Palo Alto Networks Reduced Time Spent Managing Budgets by 66% with Allocadia
David Cohen, VP Business Planning at Palo Alto Networks, talks about how Allocadia…
