Marcel Duy, Product Director, Digital Business Planning at IKEA
It’s time to run marketing like a business.
Getting teams aligned, budgets updated, and plans executed at the speed of the market is more challenging than ever. And it’s becoming impossible to run marketing like a business on spreadsheets and PowerPoints. Marketing business acceleration is the response to the disconnected, slow-moving operational state that plagues most marketing departments.
For today’s CMO, marketing business acceleration provides operational clarity so they can:
Marketing teams working across all sorts of industries and sectors already benefit from marketing business acceleration.
GE Digital doubled (2.55x) ROMI (return on marketing investment) in one year—demonstrating that marketing can advance corporate goals and strategies.
Charles Schwab has streamlined its budgeting process and attained instant marketing investment visibility, easily identifying any variance in approved spend above 10%.
TMD Friction has increased global marketing efficiency (with a 33%+ reduction in resources required)—using 95% fewer Excel imports and reducing manual effort, elapsed time, and errors in the process.
Euronics has given 1,200 users access to a centralized, managed repository of marketing assets (including 24,000+ media objects) and reduced time to market.