Marketing Operations Leadership Series
Guide: The CMO’s Primer for Marketing Business Acceleration
Beth’s Marketing Budget Allocation is All Guesswork, and the CFO isn’t Impressed
There’s a disconnect in marketing. Have you felt it? Over the last decade,…
Since implementing a marketing operations and resource management system, ServiceNow has been able…
You’re trying to justify the value of your marketing efforts in the face…
Marketers have an undeserved reputation for just “making things pretty” when really we…
New research points to a “two-sided issue” facing retail marketers: They have so much data, but there’s so much they need to do to make sense of it.
Developing a demand waterfall is a critical exercise for your marketing organization. But have you implemented the reverse waterfall?
A recent Adobe Summit session explored strategies Thomson Reuters used for data democratization success.
as discussed in our recent 2022 Marketing Ops Now podcast with Scott and Frans Riemersma, is that things in the martech world are certainly not slowing down.
Enterprise organizations have had a problem for years: their many departments exist in data silos. Oftentimes, there are silos within individual departments. When you’re dealing with a large number of people required to run an enterprise company, keeping everyone connected and communicating can be difficult.
Data-driven marketing requires technology. Without the right marketing technology stack, you’ll face an uphill battle trying to collect the data you need.
When you review your marketing analytics now, what does that process look like? If you’re like most marketing professionals, it probably involves lots of spreadsheets. In fact, 60% of executives still depend on Excel spreadsheets to view their data.
Spreadsheets fall short when it comes to measuring and reporting on marketing performance. Time to ditch the spreadsheet and embrace automation.
Fortune telling may have a bad rap, but when it comes to your marketing, the help of data and tech can lead to surprisingly accurate predictions of what’s to come.
“What’s the ROI on that?” If that question makes you panic, you’re not the only one. Here’s some advice on mastering performance-based planning.
Marketing activities don’t happen in a vacuum: they move the needle for your…
Over the last few years, the marketing Chief of Staff (CoS) role has become more prevalent, both in B2B and B2C companies. And there’s good reason for it.
Having used Uptempo’s Hive9 platform on a global scale, their teams have improved collaboration and visibility around planning, as well as more effectively managed and reconciled budgets and expenses with finance.
By gaining central access to global marketing materials, BRITA can efficiently master the increasing demands of marketing.
Using Uptempo’s Hive9, FARO increased marketing-sourced revenue by 93.4%—while still cutting spend.
We interviewed the Senior Marketing Manager at Commvault about changes they made to optimize marketing performace with Allocadia.
Data is at the basis of all the sophisticated marketing tactics you can…
Hear more about the different dimensions of martech maturity from Scott Brinker and Frans Riemersma in this episode of Marketing Ops Now.
In this episode of Marketing Ops Now, Frans Riemersma chats with Ralf Strauss to discover the many myths out there about martech solutions and stacks.
Merging martech stacks is not an easy feat. To get the how, why, what, and when of martech stack harmonization, Frans Riemersma talks with Scott Brinker.
David Schermbeck, Business Analyst at Red Hat, talks about Allocadia helps his company run marketing better by giving marketers more time to do marketing.
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