2020 has been the most transformative year for businesses.
We’ve had to ‘adapt’, ‘pivot’, ‘lean in’ but most of all, depend on each other to see us through.
For strategic marketing operations leaders, the buck stops with you. With ownership over data, processes and technology, your revenue team depends on you to guide your organization forward in 2021.
Our CMO Julia Stead hosts Abby Ryan, Global Director of Marketing Operations at SAP Concur, and Dr Debbie Qaqish, Partner & Chief Strategy Office at The Pedowitz Group, to discuss:
With budgets being slashed and economic turbulence shaking up the marketing plan, the relationship between marketing and finance is more important than ever.
No recordings. No screenshots. No sales pitches. This is a space for marketing operations professionals to have an open and supportive exchange about the topics that matter.