Chloe Washington, HubSpot
2020 has been the most transformative year for businesses.
We’ve had to ‘adapt’, ‘pivot’, ‘lean in’ but most of all, depend on each other to see us through.
For strategic marketing operations leaders, the buck stops with you. With ownership over data, processes and technology, your revenue team depends on you to guide your organization forward in 2021.
Our CMO Julia Stead hosts Abby Ryan, Global Director of Marketing Operations at SAP Concur, and Dr Debbie Qaqish, Partner & Chief Strategy Office at The Pedowitz Group, to discuss:
Measuring ROI isn’t a one-size-fits-all approach. Each marketing organization’s journey to measuring, understanding,…
Watch this brief video featuring Katie Linford, a Forrester analyst and guest speaker…