Marcel Duy, Product Director, Digital Business Planning at IKEA
Today’s marketing leaders are fully accountable to a new corporate mandate of growth. Growth of market, growth of customers, and growth of the team. To fulfill this mandate, marketing organizations must know what’s working and what’s not – but it’s clear we’re not there yet.
Marketing investments are static in spreadsheets, plans are siloed and disconnected from company goals and results data is in disparate systems that often don’t connect. This makes it really difficult to know where to invest your next dollar, and why you’d choose one option over another.
In this webinar series, you’ll meet marketers who have embraced the growth mandate and set out to radically transform how their department runs the business of marketing to drive better performance.