How Poly Solved the Do More with Less Challenge

Planning season is kicking off and marketing leaders are facing a steep challenge – how to drive increased pipeline and revenue growth in the most efficient way possible?

Learn the foundational technologies that helped Poly efficiently manage their marketing spend to complete 60% more programs YoY with less resources. You’ll also learn the steps they took to build trust with finance and achieve 1% accuracy of forecast-to-actual expenses.

This 15 minute session is for marketing leaders under pressure to drive greater revenue growth and efficiency with marketing spend in 2022. 

You’ll learn how to: 

  • Partner with finance to improve transparency into marketing spend
  • Identify creative solutions to doing-more-with-less
  • Up-level operational data strategy to ensure team alignment
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