Planning season is kicking off and marketing leaders are facing a steep challenge – how to drive increased pipeline and revenue growth in the most efficient way possible?
Learn the foundational technologies that helped Poly efficiently manage their marketing spend to complete 60% more programs YoY with less resources. You’ll also learn the steps they took to build trust with finance and achieve 1% accuracy of forecast-to-actual expenses.
This 15 minute session is for marketing leaders under pressure to drive greater revenue growth and efficiency with marketing spend in 2022.
You’ll learn how to:
With budgets being slashed and economic turbulence shaking up the marketing plan, the relationship between marketing and finance is more important than ever.
No recordings. No screenshots. No sales pitches. This is a space for marketing operations professionals to have an open and supportive exchange about the topics that matter.