How Rapid7 Built an ROI Model for Growth
65% of marketers aren’t confident in their ability to measure the impact of their marketing investments. But few realize that ROI isn’t a math problem – it’s a marketing strategy to build and optimize plans and investments.
In this 30 minute virtual chat, you’ll learn:
- The first three critical steps in building an effective ROI model
- The new mandate for marketers to demonstrate marketing impact
- How Rapid7 successfully built and implemented an ROI model from the ground up to accelerate growth this year
