65% of marketers aren’t confident in their ability to measure the impact of their marketing investments. But few realize that ROI isn’t a math problem – it’s a marketing strategy to build and optimize plans and investments.
In this 30 minute virtual chat, you’ll learn:
Uptempo’s guest speakers, Forrester Senior Analyst Jessica Liu and Jackie Massmann, Marketing Budgeting Planning Analyst at Land O’Lakes, share best practices for creating better visibility, velocity, and agility through connected marketing operations.
Imagine this: It’s the beginning of your fiscal year and your marketing plans are in place, you know exactly what your investment strategy is going to look like and you are aligned to corporate objectives. Sounds simple, right? For most enterprise organizations this level of alignment doesn’t come easy. Watch...
Marketing Operations Leadership Series Darrell Alfonso Director of Marketing Strategy & Operations Thao…