Marcel Duy, Product Director, Digital Business Planning at IKEA
What would you say if your marketing organization took on a project that produced the following:
Tara Chahal and the Marketing Excellence team at Signify did just this. They drove a planning, measurement, and data modelling project across a 2,000 person marketing organization, allowing for faster decision making, smarter actions, and greater outcomes. Ultimately, this project led to huge time savings, spend optimization and improved campaign effectiveness by 30% for the Signify marketing organization.