What would you say if your marketing organization took on a project that produced the following:
Tara Chahal and the Marketing Excellence team at Signify did just this. They drove a planning, measurement, and data modelling project across a 2,000 person marketing organization, allowing for faster decision making, smarter actions, and greater outcomes. Ultimately, this project led to huge time savings, spend optimization and improved campaign effectiveness by 30% for the Signify marketing organization.
Watch this brief video featuring Katie Linford, a Forrester analyst and guest speaker as she shares her insights and the five trends impacting the future of marketing operations and discover:
- Which areas MOps teams focus on most in the year ahead - How to leverage greater control of your martech stack, and - Ways to drive tighter internal alignment across teams
Watch this brief video featuring Jessica Liu, a senior Forrester analyst and guest speaker as she shares her insights on:
- Where marketing processes typically break down - What’s required to ensure a consistent marketing planning and budgeting process, and - How technology can support processes and various workstreams