How Signify Redesigned Their Data Strategy and Increased ROI by 30%

What would you say if your marketing organization took on a project that produced the following:

  • A common language and ROI methodology for marketing to create consistency across the business
  • Standard dashboards for executive review of all marketing plans and results
  • The ability to quickly understand where to divest and reinvest marketing dollars

Tara Chahal and the Marketing Excellence team at Signify did just this. They drove a planning, measurement, and data modelling project across a 2,000 person marketing organization, allowing for faster decision making, smarter actions, and greater outcomes. Ultimately, this project led to huge time savings, spend optimization and improved campaign effectiveness by 30% for the Signify marketing organization.

Share on
facebook icon linkedin icon twitter icon

You may also like:

Forrester's Strategic Marketing Planning Workshop

Uptempo’s guest speakers, Forrester Senior Analyst Jessica Liu and Jackie Massmann, Marketing Budgeting Planning Analyst at Land O’Lakes, share best practices for creating better visibility, velocity, and agility through connected marketing operations.

How Akamai Built the Foundation for ROI

Imagine this: It’s the beginning of your fiscal year and your marketing plans are in place, you know exactly what your investment strategy is going to look like and you are aligned to corporate objectives. Sounds simple, right? For most enterprise organizations this level of alignment doesn’t come easy. Watch...

Marketing Operations Leadership Series

Marketing Operations Leadership Series Darrell Alfonso Director of Marketing Strategy & Operations Thao…