How Signify Redesigned Their Data Strategy and Increased ROI by 30%

What would you say if your marketing organization took on a project that produced the following:

  • A common language and ROI methodology for marketing to create consistency across the business
  • Standard dashboards for executive review of all marketing plans and results
  • The ability to quickly understand where to divest and reinvest marketing dollars

Tara Chahal and the Marketing Excellence team at Signify did just this. They drove a planning, measurement, and data modelling project across a 2,000 person marketing organization, allowing for faster decision making, smarter actions, and greater outcomes. Ultimately, this project led to huge time savings, spend optimization and improved campaign effectiveness by 30% for the Signify marketing organization.

Share on
facebook icon linkedin icon twitter icon

You may also like:

2023 - Forrester - 5 Marketing Ops Trends for 2023

Watch this brief video featuring Katie Linford, a Forrester analyst and guest speaker as she shares her insights and the five trends impacting the future of marketing operations and discover:

- Which areas MOps teams focus on most in the year ahead
- How to leverage greater control of your martech stack, and
- Ways to drive tighter internal alignment across teams

2023 - Forrester - The Power of Connected Marketing Processes

Watch this brief video featuring Jessica Liu, a senior Forrester analyst and guest speaker as she shares her insights on:

- Where marketing processes typically break down
- What’s required to ensure a consistent marketing planning and budgeting process, and
- How technology can support processes and various workstreams