Chloe Washington, HubSpot
Moving from bad blood to badass
Let’s face it. The relationship between sales, marketing, and rev ops isn’t always a smooth one. This disconnection (or sometimes all-out battle) can result in more than just a bad day, including big-ticket items like missed market opportunities and growth targets.
Marketing ideas can stem from all corners of an organization. Everyone wants to grow the business, but it doesn’t mean all ideas are necessarily good ones. Without strategy and metrics in place to lead data-driven decision-making, our efforts can become reactive in nature, actually doing more harm than good.
What if we changed the conversation from leads and ideas to ROI-driven marketing? Marketing that’s trackable and can be tied to sales and revenue impact will get sales leaders to perk up, and rev ops can be a strategic partner in this endeavor.
VP, global marketing
We’d love to chat with you today.
Watch this brief video featuring Jessica Liu, a senior Forrester analyst and guest…
With budgets being slashed and economic turbulence shaking up the marketing plan, the…