On-Demand Webinar

Sales, marketing, and rev ops unite!

Moving from bad blood to badass

RevGenius | RevCon 2022

Let’s face it. The relationship between sales, marketing, and rev ops isn’t always a smooth one. This disconnection (or sometimes all-out battle) can result in more than just a bad day, including big-ticket items like missed market opportunities and growth targets. 

Marketing ideas can stem from all corners of an organization. Everyone wants to grow the business, but it doesn’t mean all ideas are necessarily good ones. Without strategy and metrics in place to lead data-driven decision-making, our efforts can become reactive in nature, actually doing more harm than good. 

What if we changed the conversation from leads and ideas to ROI-driven marketing? Marketing that’s trackable and can be tied to sales and revenue impact will get sales leaders to perk up, and rev ops can be a strategic partner in this endeavor. 

Top takeaways
  • How flipping the conversation to ROI-driven marketing can make a positive impact on the relationship with sales and rev ops
  • How marketing leaders can shed their arts-and-crafts reputation and show they deserve a seat at the leadership table
  • Putting all of this into action and how technology can connect your marketing strategy to the bottom line

Watch on demand now:


Speakers
thao ngo uptempo
Thao Ngo

SVP, marketing

Uptempo

LinkedIn
emily ward
Emily Ward

VP, global marketing

Anthology

LinkedIn
brandmaker allocadia hive9 uptempo

Interested in learning how 625k+ marketers around the globe accelerate their planning, performance, and productivity?

We’d love to chat with you today.

Share on
facebook icon linkedin icon twitter icon

You may also like:

The Rising Role of Marketing Chief of Staff

Over the last few years, the marketing Chief of Staff (CoS) role has become more prevalent, both in B2B and B2C companies. And there’s good reason for it.

Your GTM Playbook in an Unpredictable World

In this webinar, April Dunford shares how to gain a competitive advantage in an unpredictable marketing climate.

5 Tips to Transform Your Marketing Operations

Uptempo’s guest speakers, Forrester Senior Analyst Jessica Liu and Jackie Massmann, Marketing Budgeting Planning Analyst at Land O’Lakes, share best practices for creating better visibility, velocity, and agility through connected marketing operations.

Proving Business Impact Through Connected Marketing Operations 

Forrester's Katie Linford and Cisco's Thomas Gunter will share best practices for creating visibility, velocity, and agility through connected marketing operations.