On-Demand Webinar

Why marketing leaders should fix their planning problem (before fixing anything else)

Having spoken to marketing leaders about current issues they’re trying to resolve, we compiled three common problems: creating the right content, effectively measuring ROI, and segmenting plans to align them to specific goals and strategies.

In this webinar, we’ll discuss how to tackle these pain points by looking first at any deficiencies in the marketing planning process.

What you’ll learn:
  • How to solve a content creation problem by implementing a consistent marketing planning hierarchy across your organization
  • Ways to improve ROI measurement, such as by connecting your plans to a revenue model and using a waterfall framework
  • Tips for fully understanding marketing segmentation and conducting meaningful analysis of your results compared to your plan
Speakers
bruce brien
Bruce Brien

SVP, global solutions engineering (formerly chief strategy officer of Uptempo’s Hive9)

Uptempo

Connect on LinkedIn
laura patterson
Laura Patterson

President

VisionEdge Marketing

Connect on LinkedIn

Watch on demand now:


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Interested in learning how 625k+ marketers around the globe accelerate their planning, performance, and productivity?

We’d love to chat with you today.

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