On-Demand Webinar
Having spoken to marketing leaders about current issues they’re trying to resolve, we compiled three common problems: creating the right content, effectively measuring ROI, and segmenting plans to align them to specific goals and strategies.
In this webinar, we’ll discuss how to tackle these pain points by looking first at any deficiencies in the marketing planning process.
SVP, global solutions engineering (formerly chief strategy officer of Uptempo’s Hive9)
Uptempo
President
VisionEdge Marketing
We’d love to chat with you today.
Watch this brief video featuring Jessica Liu, a senior Forrester analyst and guest speaker as she shares her insights on:
- Where marketing processes typically break down - What’s required to ensure a consistent marketing planning and budgeting process, and - How technology can support processes and various workstreams
With budgets being slashed and economic turbulence shaking up the marketing plan, the relationship between marketing and finance is more important than ever.
Uptempo’s guest speakers, Forrester Senior Analyst Jessica Liu and Jackie Massmann, Marketing Budgeting Planning Analyst at Land O’Lakes, share best practices for creating better visibility, velocity, and agility through connected marketing operations.