Despite obsessive investment in martech, most businesses haven’t digitized the business of marketing. CMOs still rely on spreadsheets and freeware to plan, fund, and measure marketing—limiting their visibility and impact. It’s like operating in a fog of marketing. Now, at a time when agility and time to market separate the winners from losers, executives are realizing that the current operating model for marketing is broken. It’s time for a new approach. That’s Uptempo.