Marcel Duy, Product Director, Digital Business Planning at IKEA
Uptempo’s unified marketing system of record helps you plan better, pivot faster, spend smarter, and execute with confidence.
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Plans are disconnected from corporate goals and lack data-driven insights, making it difficult to hit targets and capitalize on opportunities
No real-time view of planned, committed and actual spend, resulting in over or underspending
Budget and content reviews and approvals occur in various tools without an audit trail, hampering the entire execution cycle
Performance reporting is inaccurate and lacks context, purpose, and actionable insights
Coming from a world of spreadsheets to a tool that actually allows me to have visibility and insight into what’s going on in the world is invaluable. Transparency drives better decisions.
That means counting every dollar. Especially in challenging markets, when marketing budgets shrink and what’s left needs to have impact. Uptempo gives you the financial control and agility you need.
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Marcel Duy
Product Director, Digital Business Planning
IKEA