Marcel Duy, Product Director, Digital Business Planning at IKEA
A rigid annual marketing plan is no longer sufficient, and marketing is being asked to pivot global plans and resources when it’s required by the business. It’s no easy task, but it’s imperative to revenue growth.
Watch the first webinar in our “Plan Smart. Pivot Fast.” series with guest speakers: Forrester Principal Analysts Marcia Trask and BrandMaker CMO Jim Williams.
Discover the concept of cascading marketing planning and why it’s time to move away from “one-and-done” annual plans. Watch the session on demand to learn:
Register for Part 2: The New Rules of Marketing Planning here.