Forrester Webinar: Is One-and-Done Planning Dead?

Shannon Fitzgerald-Lussier
November 17, 2022

A rigid annual marketing plan is no longer sufficient, and marketing is being asked to pivot global plans and resources when it’s required by the business. It’s no easy task, but it’s imperative to revenue growth.

Watch the first webinar in our “Plan Smart. Pivot Fast.” series with guest speakers: Forrester Principal Analysts Marcia Trask and BrandMaker CMO Jim Williams.

PART 1: Is One-and-Done Planning Dead?

Discover the concept of cascading marketing planning and why it’s time to move away from “one-and-done” annual plans. Watch the session on demand to learn:

  • The role marketing operations has in driving effective annual planning
  • How to create living annual marketing plans
  • How to cascade marketing plans from a strategic level down to aligned tactical execution
  • How to strategically align marketing budgets to plans

Register for Part 2: The New Rules of Marketing Planning here. 

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