It’s completely fine to only look at your own department, but keep in mind that the business impact will be far greater when Uptempo is used across other marketing teams and is accessible by your finance department or connected to your ERP system.
Calculate Uptempo’s business impact
We’ll do the math, you’ll see the immediate results for your business
So why do so many CMOs struggle to drive the growth agenda?
According to a McKinsey & Company study:
83% of CEOs expect marketing leaders to be a growth driver for the business, yet only 25% feel marketing is actually delivering on this mandate
Why? Strategizing, monitoring, analyzing and adjusting is not taking place consistently.
Volatile market situations such as those caused by the pandemic have provided us with some critical lessons on the need to connect strategy to value. Effectively fueling your growth plan demands streamlined processes and an integrated platform for planning, tracking marketing investments and measuring performance. Disconnected spreadsheets and disparate data just won’t cut it anymore as you can’t get the accurate answers you need in time to pivot.
Simply answer a couple questions below, and you’ll receive a detailed assessment of the results you can expect from implementing Uptempo, including:
- Increased budget accuracy to ensure you hit your goals
- Improvements to marketing operational efficiencies
- Time and cost savings, and
- A greater impact on revenue
If you’re unsure of all the answers, use your best estimates or follow the guidelines we’ve provided. Questions? Check out our FAQs.
ROI Calculator FAQs
What if I want to focus on my own team and not the larger marketing organization?
Who is this type of analysis best suited for?
This analysis is intended for marketing or finance leaders in mid-to large-enterprise marketing organizations in the B2B, B2C, or B2B2C space. Typically, they have departments consisting of at least 30 full-time marketers, budgets of hundreds of millions of dollars, and support a portfolio of products, services, and brands on a global scale.
What do I present to my team if some of the numbers don’t seem realistic to my business?
We have provided averages but you can adjust the numbers by using the slider bar to increase or decrease amounts in the applicable sections.
We also can offer you a more detailed business value assessment, which includes the unique capability enablement needs for your marketing organization. To engage with us, please sales@uptempo.io.
