Marketing is hard. Of course it is also fun, entertaining, challenging, mentally stimulating, and overall a fantastic profession. Why else would we willingly choose to spend a large portion of our waking hours on this profession? But it is okay to say it: Marketing is hard.
While there are infinite possibilities for how to approach marketing, we at Allocadia believe there is a singular path to help marketing organizations as a whole make better decisions. That answer is data. In fact, your business depends on it. According to research by Harvard Business Review, companies with advanced data strategies are twice as likely to grow revenue by 30%.
If you’re interested in improving your data strategy, read our new eBook to continue reading how it provides a framework to make better decisions, optimize resources, and maximize marketing performance.
Forrester analyst Jessica Liu shares 5 ways to accelerate B2C marketing’s business impact.
Forrester analyst Katie Linford shares 5 ways to accelerate B2B marketing’s business impact.
Marketing and finance each have their own skill sets. And it's time to harness the combined power of these two juggernauts.