With host Darrell Alfonso
Module 1
Achieve More With Tight Resources
Module 2
Get Budget Alignment With Finance
Module 3
Deliver ROI With The Right Investment Mix
Learn how to build out a marketing budget that will help your team achieve its goals—and impress your CFO—in our new marketing budgets crash course.
This crash course is designed to provide marketers with practical knowledge to develop effective budgets and how to communicate ROI to finance. It combines real world advice from marketing leaders and essential theory from analysts like Forrester. You’ll learn: