Marcel Duy, Product Director, Digital Business Planning at IKEA
February 24, 2022
Leading Fashion Retailer Deploys Advanced Martech SaaS to Orchestrate and Enhance Marketing Processes and Spend
Austin – February 24, 2022 – C&A, one of Europe’s leading fashion retailers with over 1,400 stores in 18 countries and around 25,000 employees, has selected Uptempos award-winning SaaS platform to provide seamless marketing operations orchestration.
C&A’s international marketing team implements a double-digit number of offline and online marketing campaigns in 18 countries per year – both for sales in stores and via the online store available in 15 languages. Operating in the highly seasonal and competitive fashion retail business, C&A marketing teams must have the ability to quickly and effectively shift course to address new realities across its international operations.
By providing a single, integrated SaaS platform to manage, simplify, optimize, and automate the C&A’s entire marketing value chain, Uptempo brings much needed collaboration, visibility, and agility to the retailer’s marketing operations. The platform provides seamless marketing operations orchestration with the ability for C&A to manage, measure and continually improve campaign planning at a country and store level.
Initially focusing on marketing and campaign planning, the platform has been deployed at C&A’s headquarters in Düsseldorf for use by the corporate marketing team and over the next months will be rolled out across the entire international marketing organization, including the regional marketing organizations. The platform also offers the possibility of integrating marketing service providers (especially agencies) into the relevant processes.
“For an international retail company with a multitude of different markets, products, target groups and communication channels, transparency in marketing and campaign planning are indispensable. Uptempo delivers exactly this by operationalizing and orchestrating our entire marketing operations in a single collaboration platform to give us the visibility, speed, and agility we need to operate successfully”, said Maik Kleinschmidt, Director Marketing Europe at C&A.
About UptempoUptempo is a global leader of marketing operations and marketing resource management (MRM) solutions. The Uptempo marketing operations suite enables marketers to lead with confidence, accelerate time to market, and increase revenue contribution by helping them plan, predict, invest, execute, and improve performance. Uptempo is used by more than 625,000 marketers at 350+ leading enterprises, including Autodesk, BestBuy, Daimler, Deutsche Bank, and Land O’Lakes. For more information, please visit www.uptempo.io
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