With host Darrell Alfonso
Module 1
Make Big Picture Marketing Planning Easier
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Module 2
Stay Nimble With Your Operational Marketing Plan
Module 3
Measure Marketing Plan Performance On the Fly
The starting point for most campaign plans is clarifying corporate goals for the year and key metrics the business cares about like revenue, acquisition, or adoption. However, the campaign planning process isn’t something that’s “one and done.”
In the chapters below, you’ll learn:
Chapters
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Unexpected events derail even the best-laid plans—and without solid scenario planning in place, your team could feel lost in a storm. How would you change direction if you suddenly lost budget, changed key milestones, gained headcount, or had to scale up a successful channel quickly?
You’ve nailed strategic and tactical planning. Now, it’s time to see how programs are performing—and adjust as needed. It’s important to have clear definitions of what “ROI” means to your marketing team, the finance team, and the company at large so that expectations are aligned.
Say goodbye to spreadsheets and hello to a better way to build and manage campaign plans in real time