Align marketing investments to strategic goals
It is more important than ever for marketers to strategically align their budgets with ongoing plans to sustain business impact. However, past budget decisions can make it challenging to execute on new plans that drive your strategy forward.
Forrester has created a 6-Phase Strategic Budget Allocation Framework identifying the key steps for how and when to implement it across an organization.
In this workshop, you’ll learn:
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Marketing Operations Leadership Series Darrell Alfonso Director of Marketing Strategy & Operations Thao…
Over the last few years, the marketing Chief of Staff (CoS) role has become more prevalent, both in B2B and B2C companies. And there’s good reason for it.
Darrell Alfonso breaks down five key things marketing leaders wish their marketing ops pros knew, and how to tell them.
In this webinar, April Dunford shares how to gain a competitive advantage in an unpredictable marketing climate.