As a marketer, you are always being challenged to create new pipeline for the business. But when budgets remain flat, how do you increase the effectiveness of the dollars you already have?
In 2017, Box was faced with this challenge and overcame it! Driven by a data-focused approach, they doubled their pipeline-to-spend ratio (aka MROI) from 4:1 to 9:1 in the course of a year.
Hear Tim West, Sr Manager, Marketing Operations at Box share how his marketing organization used Allocadia, Salesforce and Tableau to:
• Create an account based attribution model• Directly associate spend to pipeline via Allocadia• Use ROI analysis and identify the most efficient and effective tactics
It’s time to put aside arguments about ‘credit’ and focus on doubling down on what actually works!
Allocadia’s Run Marketing Platform gives marketers the confidence to know where to invest their next dollar. The recognized leader in Marketing Performance Management (MPM), Allocadia enables marketers to plan strategically, invest with purpose, measure the performance of their activities, and ultimately maximize marketing’s impact on the business. This gives marketers the ability to drive greater performance, increase ROI and improve alignment with corporate goals. Companies like VMware, GE Healthcare, Box and Charles Schwab manage more than $25 billion marketing dollars within Allocadia, which enables them to save up to 40% of the time they spend on budgeting and planning as well as double their pipeline-to-spend ratio and ROI. Learn how your team can start running marketing at Allocadia.com
With budgets being slashed and economic turbulence shaking up the marketing plan, the relationship between marketing and finance is more important than ever.
No recordings. No screenshots. No sales pitches. This is a space for marketing operations professionals to have an open and supportive exchange about the topics that matter.