Marketing Operations Leadership Series
Guide: The CMO’s Primer for Marketing Business Acceleration
Beth’s Marketing Budget Allocation is All Guesswork, and the CFO isn’t Impressed
The number of devices, platforms, and channels that consumers engage on today is…
There’s a disconnect in marketing. Have you felt it? Over the last decade,…
Right now, there really isn’t a way around marketing budget cuts. Over the…
HubSpot is a world-renowned source of expertise and marketing best practices. But there’s…
Instead of spending $5 million on a Super Bowl ad, what’s another good martech investment? Start with shoring up your stack foundations and then building out toward more advanced functions.
Marketing and finance need to be sure they are seeing the same budget data and that everything adds up as it should.
Every organization’s marketing budget process is a little different, but these general recommendations apply to the majority of marketing teams.
Here are some things to keep in mind as you itemize a marketing budget with all the activities and funds to support your marketing strategy for the upcoming quarter or year.
Here are some recommendations for the very beginning of your marketing budget’s life: that crucial time when your team is making decisions about how to organize and structure its marketing budget.
You want finance and marketing to be on the same page, of course, but they’re in different departments for a reason; they have different functions within the organization, so obviously they’re not going to do their jobs in the same way.
The year 2020 demonstrated why clear visibility into plans more than just once a year, half or even quarter is essential for marketing leaders. If you can’t see what’s happening in the first place, you’re not going to be able to adjust accordingly for sudden market changes.
What was the vehicle for achieving such a radical marketing transformation? Uptempo’s marketing operations and resource management system, which gave FARO one source of truth for their marketing planning, spend, and ROI.
Why you must align your marketing plan with finance to avoid problems.
Marketing activities don’t happen in a vacuum: they move the needle for your…
High-growth organizations are three times more likely to have collaborative marketing and finance teams. What’s holding you back?
Did you know that high-growth organizations are three times more likely to have collaborative marketing and finance teams? Partnering with finance is the smart move for a marketer, and we’re here to show you how.
With budgets being slashed and economic turbulence shaking up the marketing plan, the relationship between marketing and finance is more important than ever.
Over the last few years, the marketing Chief of Staff (CoS) role has become more prevalent, both in B2B and B2C companies. And there’s good reason for it.
Allocadia hosts The Strategic Marketing Planning Workshop with Forrester analyst Brett Kahnke to share guidance on 2022 planning.
Having used Uptempo’s Hive9 platform on a global scale, their teams have improved collaboration and visibility around planning, as well as more effectively managed and reconciled budgets and expenses with finance.
As PwC has evolved its marketing strategy, Uptempo’s planning and financial management capabilities have proven to be an essential part of the journey.
Prior to implementing Uptempo’s Allocadia platform, the Box marketing team had a 4:1 return on their investments. After, it was 9:1.
With Uptempo’s Allocadia platform, GE Digital is showing the impact marketing has on the overall business.
Using Uptempo’s Hive9, FARO increased marketing-sourced revenue by 93.4%—while still cutting spend.
Vaughan’s last position enabled him to see current B2B marketing challenges, how that puts extra pressure on CMOs, and how that has a rippling effect on marketing operations and martech.
Using real-life examples, Ralf and Frans describe how companies solved the riddle of linking marketing performance to strategy.
What’s new in the ever-changing martech landscape? Get the lowdown with Scott Brinker.
Beth’s marketing team just needs a little more budget to hit their targets. But when she goes to the CFO, the conversation quickly turns into an embarrassing and potentially career-ending interaction.
David Schermbeck, Business Analyst at Red Hat, talks about Allocadia helps his company run marketing better by giving marketers more time to do marketing.
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