How Allocadia Helped Build the ROI Foundation at Akamai Technologies


We’ve really kicked off a pilot to not only mature our marketing organization when it comes to ROI, but also some of the finances processes that we didn’t necessarily have in place and the collaboration between the teams.

Jorge Garcia, Senior Manager of Marketing Technology at Akamai Technologies

Jorge Garcia, Senior Manager of Marketing Technology at Akamai Technologies, talks about how Allocadia helped build a bridge between marketing and finance, and got them speaking the same language: ROI.

Interested in learning more about Akamai Technologies’ story? Check out their webinar – How Akamai Built the Foundation for ROI

Allocadia’s Run Marketing Platform gives marketers the confidence to know where to invest their next dollar. The recognized leader in Marketing Performance Management (MPM), Allocadia enables marketers to plan strategically, invest with purpose, measure the performance of their activities, and ultimately maximize marketing’s impact on the business. This gives marketers the ability to drive greater performance, increase ROI and improve alignment with corporate goals. Companies like VMware, GE Healthcare, Box and Charles Schwab manage more than $25 billion marketing dollars within Allocadia, which enables them to save up to 40% of the time they spend on budgeting and planning as well as double their pipeline-to-spend ratio and ROI. Learn how your team can start running marketing at

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