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The Blueprint for Marketing Planning
A 7-step guide to annual planning and budgeting process.
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Product
Product
Product overview
Plan smarter, optimize investments, and accelerate results with Uptempo
Marketing financial planning
Get a complete picture of your budgets, expenses, and outcomes
Integrations
Full visibility of marketing results with configurable connectors
Marketing campaign planning
Keep teams aligned and on track to meet targets with a single marketing plan
Services
Deliver marketing business acceleration with world-class partners
Take a product tour
Take a product tour
Discover how Uptempo can help you plan better, spend smarter, and hit your goals with confidence.
Solutions
Solutions
Your problems, solved
No more siloed plans, missed targets, uncontrolled spend, or guesswork
For your needs
CMO
Shift strategies faster to keep up with turbulent markets
Marketing operations
Run marketing, not just martech
Marketing budget owners
Be confident that you have the right marketing mix
Marketing finance
Gain tighter cost control with full visibility into marketing spend
For your industry
Technology
Adapt quickly, optimize spend, and prove marketing’s impact on revenue
Consumer goods & retail
Unlock real-time spend insights to drive higher ROI
Manufacturing
Drive operational efficiency and marketing precision at scale
Financial services
Gain real-time visibility, reallocate with ease, and drive higher ROI
Buying resource center
Buying resource center
All the resources you need to select the best marketing operations solution for your organization
Resources
Resources
Resources library
Level up your marketing game with insights, stories, and expert advice.
Customer stories
Learn how Uptempo customers accelerate growth and revenue impact
Blog
Stay up to date with the latest news, insights, and thought leadership
Webinars
Exclusive learnings from marketing leaders at IKEA, HubSpot, and more
The Blueprint for Marketing Planning
The Blueprint for Marketing Planning
A 7-step guide to annual planning and budgeting process.
Contact
Log In
Book a demo
Resources Library
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How Land O’Lakes Connects Marketing Plans to Performance
blog
How Land O’Lakes Connects Marketing Plans to Performance
A Rally Cry for Change: HubSpot’s Streamlined Operations
blog
A Rally Cry for Change: HubSpot’s Streamlined Operations
BMC Primer on Marketing Business Acceleration
ebook
BMC Primer on Marketing Business Acceleration
Accelerate Your Marketing Campaign Launch Time for Swift Results
blog
Accelerate Your Marketing Campaign Launch Time for Swift Results
B2B Sales and Marketing Alignment is No Longer Optional
blog
B2B Sales and Marketing Alignment is No Longer Optional
Tracking the Impact of Your Marketing Plans During Uncertain Times
blog
Tracking the Impact of Your Marketing Plans During Uncertain Times
The Reverse Waterfall: I Need How Many Inquiries to Hit My Revenue Target?!
blog
The Reverse Waterfall: I Need How Many Inquiries to Hit My Revenue Target?!
The Foundation of a Successful Agile Marketing Team: Centralization
blog
The Foundation of a Successful Agile Marketing Team: Centralization
The CRM “Lead” Conundrum: Why Did They Have to Get it So Wrong?
blog
The CRM “Lead” Conundrum: Why Did They Have to Get it So Wrong?
Revisiting 2020 Marketing Strategies: What’s New?
blog
Revisiting 2020 Marketing Strategies: What’s New?
Why a Fortune 500 Energy Company Switched from Spreadsheets to Uptempo
case study
Why a Fortune 500 Energy Company Switched from Spreadsheets to Uptempo
How PwC Streamlined their Planning and Demonstrated ROI
case study
How PwC Streamlined their Planning and Demonstrated ROI
The Rising Role of Marketing Chief of Staff
webinar
The Rising Role of Marketing Chief of Staff
Connected Marketing Operations: Planning to Performance
blog
Connected Marketing Operations: Planning to Performance
Insider Advice: What Martech Leaders Wish You Knew
webinar
Insider Advice: What Martech Leaders Wish You Knew
Your GTM Playbook in an Unpredictable World
webinar
Your GTM Playbook in an Unpredictable World
Best Practices for Organizing Your Marketing Budget
blog
Best Practices for Organizing Your Marketing Budget
CMO Beth: Could marketing reporting get any worse for Beth?
video
CMO Beth: Could marketing reporting get any worse for Beth?
Why Spreadsheets Still Aren’t Great for Marketing Management
blog
Why Spreadsheets Still Aren’t Great for Marketing Management
Marketing, Are You & Finance Aligned? Five Evergreen Tips for Getting in Sync
blog
Marketing, Are You & Finance Aligned? Five Evergreen Tips for Getting in Sync
A Day in the Life: Customer Marketing Manager
blog
A Day in the Life: Customer Marketing Manager
What is Strategic Marketing Planning?
blog
What is Strategic Marketing Planning?
Adopting an Agile Marketing Approach? Don’t Forget a Few Key Things
blog
Adopting an Agile Marketing Approach? Don’t Forget a Few Key Things
Are You Seeing the Marketing Big Picture?
blog
Are You Seeing the Marketing Big Picture?
RevCon
webinar
RevCon
How to Create an Integrated Marketing Plan (And Why You Need One)
blog
How to Create an Integrated Marketing Plan (And Why You Need One)
How Mature Is Your Marketing Organization?
blog
How Mature Is Your Marketing Organization?
Metrics That Should be in Every CMO Dashboard
blog
Metrics That Should be in Every CMO Dashboard
Marketing Forecasting 101
blog
Marketing Forecasting 101
Why marketing leaders should fix their planning problem
webinar
Why marketing leaders should fix their planning problem
6 Reasons Marketers Need to Move Away From Spreadsheets
blog
6 Reasons Marketers Need to Move Away From Spreadsheets
Product Marketing: Breaking Down the Keys to Success
blog
Product Marketing: Breaking Down the Keys to Success
Marketing Performance Woes? You Might Just Have a Marketing Planning Problem
blog
Marketing Performance Woes? You Might Just Have a Marketing Planning Problem
Pandemic Pivoting: Four Successful Marketing Strategies from Big Brands
blog
Pandemic Pivoting: Four Successful Marketing Strategies from Big Brands
The Falling Tenure of the CMO: How to Help Turn the Numbers Around
blog
The Falling Tenure of the CMO: How to Help Turn the Numbers Around
The Pros and Cons of 9 Marketing Attribution Models
blog
The Pros and Cons of 9 Marketing Attribution Models
How Commvault Built a Closed-Loop Integrated Tech Stack with Uptempo
case study
How Commvault Built a Closed-Loop Integrated Tech Stack with Uptempo
Everyone at the Table: Microsoft’s Unified Approach to Performance Marketing
webinar
Everyone at the Table: Microsoft’s Unified Approach to Performance Marketing
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