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The CMO of the future

This blog was adapted from BrandMaker’s: “Marketing Ops Now” podcast. Each installment discusses…

Marketing ops’ role in strategy execution

This blog was adapted from BrandMaker’s: “Marketing Ops Now” podcast. Each installment discusses…

Forrester Webinar: Is One-and-Done Planning Dead?

A rigid annual marketing plan is no longer sufficient, and marketing is being asked to pivot global plans and resources when it’s required by the business. It’s no easy task, but it’s imperative to revenue growth.

Implementing Agile Marketing? It Doesn’t Have to be Scary

Originating within software development more than two decades ago, agile marketing used to be applied mostly to product releases but has since evolved into the marketing world, Scott and Andrea explain.  

Setting Better Marketing Goals: A How-to Guide

Every good marketing plan begins with clearly defined goals. You have to know what you want to accomplish before you can work out how to get there.

Shine a Light on Your Marketing Planning to Deliver Better Performance

Planning is at the heart of good performance. Companies must plan to align, plan to improve, and ultimately plan to perform.

Your Marketing Campaign Shouldn’t Take Ages to Launch

Learn how revenue-centric marketing leaders like Denise and Christine plan better, work more efficiently, demonstrate their value, and align themselves with corporate strategy so that everyone is rowing in the same direction.

B2B Sales and Marketing Alignment is No Longer Optional

The discussion about whether or not sales and marketing need to work together just isn’t a discussion anymore. This alignment is critical to B2B success.

Tracking the Impact of Your Marketing Plans During Uncertain Times

Many marketers’ changing plans require specialized attention through responsive planning.

The Reverse Waterfall: I Need How Many Inquiries to Hit My Revenue Target?!

Developing a demand waterfall is a critical exercise for your marketing organization. But have you implemented the reverse waterfall?

The Foundation of a Successful Agile Marketing Team: Centralization

Launching a successful agile marketing team starts with planning, training and, importantly, a centralized and collaborative platform.

Revisiting 2020 Marketing Strategies: What’s New?

Looking back at 2020 marketing predictions, you might notice advice that ended up being pretty spot-on, a little inaccurate, or maybe even more relevant than you anticipated.

Happy New Year? A Marketing Strategy for 2020.5

Here’s a feasible six-part strategy for marketing leaders to make the second half of a year one for the ages.

5 Key Takeaways on Marketing Planning from “Plan, Pivot, & Repeat” Part 1

Marketing planning has changed dramatically in the last few years. It’s more evident…

2022 Marketing Planning: Are You Ready to Embrace the Pivot?

When you look at successful marketing shifts that happened before 2020, it’s clear that the concept of continuous, non-static planning has always been around.  

Connected Marketing Operations: Planning to Performance

Over the years, the amount of tools, tactics, and data marketers have the…

Three Key Components of an Effective Marketing Calendar

When it comes to selecting an appropriate calendar for your marketing planning, you should keep a few vital functions in mind.

Resilience: The New Marketing Theme of the 2020s?

The year 2020 demonstrated why clear visibility into plans more than just once a year, half or even quarter is essential for marketing leaders. If you can’t see what’s happening in the first place, you’re not going to be able to adjust accordingly for sudden market changes.

6 Steps to Successful Strategic Marketing Planning

Developing and managing a strategic marketing plan is crucial to reaching your business objectives. So, what is the best strategic marketing planning process?

Adopting an Agile Marketing Approach? Don’t Forget a Few Key Things

A common misconception of agile marketing is that teams don’t have to plan; rather, they just have to “do.” This sounds great, but only on the surface.

Should Global Teams Pump the Brakes on Agile Marketing?

Stephan Giesecke, who heads up global operational marketing for TMD Friction, shares his experience with agile marketing in a global organization.

From Siloed Planning to Effective Marketing Operations—A Transformation Story

What was the vehicle for achieving such a radical marketing transformation? Uptempo’s marketing operations and resource management system, which gave FARO one source of truth for their marketing planning, spend, and ROI.

What Are You Forgetting in Your Marketing Plans?

If your marketing plans contain, well, just marketing plans, you might want to consider casting a wider net. Unfortunately, you may be missing other key information that could impact sales and the overall performance of your organization.

Are You Seeing the Marketing Big Picture?

You can all build better marketing campaigns based on what others in your larger marketing department know. But only if that information gets shared.

How to Create an Integrated Marketing Plan (And Why You Need One)

The concept behind integrated marketing may be simple, but the execution may require serious changes. Here’s how to create an integrated marketing plan.

Finance Needs Accountability: Get on the Same Page with Marketing

Why you must align your marketing plan with finance to avoid problems.

Maslow’s Hierarchy Applied to Marketing

For marketing to impact business goals, planning is the foundational element to get into place first, often through a marketing planning hierarchy.

How Can You Plan for the Year Ahead (When the Prior Year Isn’t Really a Blueprint You Can Follow)?

Although marketing leaders’ ability to successfully pivot their plans has been especially crucial during the past few years, not much is expected to be different going forward.

Product Marketing: Breaking Down the Keys to Success

Instead of creating content and simply hoping it drives success in the end, product marketers should focus on being less reactive and more proactive, helping drive a structured planning process from start to finish.

Marketing Performance Woes? You Might Just Have a Marketing Planning Problem

If you’re struggling to survive in a constantly dynamic and changing marketing environment by focusing on one or more individual components of your marketing plans, look instead to the plans themselves.

Pandemic Pivoting: Four Successful Marketing Strategies from Big Brands

Here are a few key marketing strategies that proved successful when marketing success sometimes looked grim.

Agile Marketing Planning: Is There a ‘Silver Bullet’?

With decades of experience as a marketing operations professional, Richard offers a unique and veteran perspective into marketing planning.

Is Campaign Planning the New Demand Center?

How many marketers do you know with an accounting degree?  Probably fewer than…

What’s the Secret to Successful Marketing Planning?

When your marketing plans take an unexpected turn, you shouldn’t have to go…

3 Tips to Master Performance-Based Marketing Planning

“What’s the ROI on that?” If that question makes you panic, you’re not the only one. Here’s some advice on mastering performance-based planning.

7 Key Takeaways on Planning Processes from Hyland, ON24, & WEKA

For better or worse, COVID accelerated everything when it came to marketing planning. Learn how marketing vets at Hyland, ON24, and WEKA handled it.

ROI vs. Attribution: The Best Way to Measure Marketing Performance

Marketing activities don’t happen in a vacuum: they move the needle for your…

Growth Hacking: Can You do it Without Marketing & Finance Alignment?

High-growth organizations are three times more likely to have collaborative marketing and finance teams. What’s holding you back? 

3 Ways to Make Finance a Trusted Partner

Did you know that high-growth organizations are three times more likely to have collaborative marketing and finance teams? Partnering with finance is the smart move for a marketer, and we’re here to show you how.

Learn How to do Scenario Planning in 5 Minutes

On the surface, scenario planning seems easy. Just come up with a slightly altered version of Plan A, right? Wrong. Here’s a better way.

How Global CPG Brand Unilever Keeps its Marketing Plans Fresh

With more than 400 multinational brands, hundreds of marketers at Unilever have their hands full…

The Keys to Ending Random Acts of Marketing

With marketing efforts supporting 12 buying personas, 16 countries, and four business segments, how does Lisa Cole successfully carry out marketing planning at FARO?

Is Annual Marketing Planning Dead?

Despite an increasing need for mobility, the annual marketing plan isn’t a relic of a lost age. However, it isn’t always easy to carry out.

How to Do Strategic Marketing Planning Right

Strategic planning is a term that quickly gained attention last year—and for a…

Is marketing ops the driving force behind agile marketing?

This blog was adapted from BrandMaker’s: “Marketing Ops Now” podcast. Each installment discusses…

Webinars

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Your GTM Playbook in an Unpredictable World

In this webinar, April Dunford shares how to gain a competitive advantage in an unpredictable marketing climate.

5 Tips to Transform Your Marketing Operations

Uptempo’s guest speakers, Forrester Senior Analyst Jessica Liu and Jackie Massmann, Marketing Budgeting Planning Analyst at Land O’Lakes, share best practices for creating better visibility, velocity, and agility through connected marketing operations.

RevCon

What if we changed the conversation from leads and ideas to ROI-driven marketing? Marketing that’s trackable and can be tied to sales and revenue impact will get sales leaders to perk up, and rev ops can be a strategic partner in this endeavor. 

Proving Business Impact Through Connected Marketing Operations 

Forrester’s Katie Linford and Cisco’s Thomas Gunter will share best practices for creating visibility, velocity, and agility through connected marketing operations.

Why marketing leaders should fix their planning problem

Learn how to tackle common marketing pain points by looking first at any deficiencies in the marketing planning process.

A Shared Experience: How the Pandemic Changed Planning, Creation, and Dissemination

In a webinar with Reuters Events, learn how some of the world’s biggest brands thrived throughout the pandemic.

Plan, Pivot & Repeat

Six marketing leaders share planning advice in our two-part, on-demand webinar series with Visa, Cisco, NSF, Hyland, ON24, and Weka.

Plan Smart. Pivot Fast.

Find out why speed and agility is the CMO’s new marketing mandate in our two-part “Plan Smart. Pivot Fast.” webinar series featuring Forrester.

Case studies

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Energy Provider Case Study

Having used Uptempo’s Hive9 platform on a global scale, their teams have improved collaboration and visibility around planning, as well as more effectively managed and reconciled budgets and expenses with finance.

PwC Case Study

As PwC has evolved its marketing strategy, Uptempo’s planning and financial management capabilities have proven to be an essential part of the journey.

Emerging from the fog: How FARO completely transformed marketing

Using Uptempo’s Hive9, FARO increased marketing-sourced revenue by 93.4%—while still cutting spend.

Podcasts

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podcast (10)

Measuring marketing performance: How the North Star method can help

More than 87% of marketing teams say they are not able to measure…

Marketing playbooks with Ralf Strauss

Unlike other departments, marketing is not really familiar with playbooks. But it definitely helps bring discipline to a team by describing all the important definitions and processes.

Three trends you should be watching in marketing ops

Marketing ops is here to stay.  Nearly 50% of marketers surveyed have a…

Marketing playbooks with Scott Brinker

Learn from Scott Brinker and Frans Riemersma why well-adopted playbooks can help marketers to prevent poor marketing execution.

The agile marketing manifesto

Agile marketing is an incremental, iterative, test-and-learn process. It originates from agile software…

Why can’t you execute on your marketing ops strategy?

There is no marketing leader on the planet without a strategy or plan, yet there are many marketers leaders struggling with execution.

What marketing ops learned for 2022

In a special episode of Marketing Ops Now, Frans Riemersma, Dunja Riehemann, Ralf Strauss, and Scott Brinker reminisce on the most impactful marketing trends of 2021, surprises (both good and bad), trials and tribulations, and other discoveries.

Global marketing planning and steering: How to reel in consistent results

How do you effectively plan across 14 different global markets while maintaining brand consistency? For Norwegian Seafood Council, it comes down to having a marketing resource management system to standardize and manage plans, maintain a centralized process, and keep everyone swimming in the same direction.

How to implement agile marketing

What are some of the best-kept secrets to successful agile marketing implementation? Scott…

Tips for agile marketing planning on a global scale

Since implementing a collaborative MRM platform, TMD Friction has achieved a more agile…

Videos

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How Investment Visibility Transformed Digital Marketing at Land O’ Lakes

Kirsten Salmanowicz, Digital Marketing Platform Manager at Land O’ Lakes, shares how Uptempo’s…

How to Align Marketing Spend with Finance

Finance can be a powerful ally for marketing. And in volatile markets, it’s…

How To Balance Marketing Plans & What If Scenarios

Pivoting plans is a regular occurrence these days. Learn how to use scenario…

How to Set & Track Goals for Connected Marketing Planning

Learn how to connect marketing plans to your company’s strategic goals so you…

Measuring the Integrity of your Marketing Plan

Learn how you can leverage performance and ROI data to make better marketing…

CMO Beth: Beth’s nightmare marketing campaign planning session

Beth’s marketing campaign planning session goes sideways when she learns everyone is working off different versions of the plan.

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